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People Before Profit Stories

Whether it’s helping a member escape predatory lending, rebuild credit, weather an illness, save for a home, or simply be given a second chance, credit unions are uniquely equipped to provide a lifeline when other financial institutions can’t or won’t. Check out our collection of stories below–all submitted by Wisconsin’s credit unions. Have your own story you’d like to share? Submit your story here.

Dreaming of Living on a Farm

Dreaming of Life on the Farm

Viridiana and her family had always dreamed of living on a farm, and they found the perfect rehab opportunity, including several acres of land complete with three barns. After initially being denied/rejected for financing, they decided to apply with us.

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Financial Success Through In-School Branch Education

Royal’s Rice Lake Branch Manager recently congratulated a Member on their great credit score. His response was, “I’ve had a great teacher since I was a part of the School $ense program in 4th grade!” 

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Story Collection

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  • Truly About People Before Profit

    The co-borrower’s score would have given them a higher rate, so we made an exception to utilize the higher score for pricing to give the borrower a better rate.

  • Undoing a Mega-Bank’s Missteps

    A member noticed that two ACH payments had come out of her account in the last month that she did not recognize. After researching the item, we noticed that these payments had been coming out for almost five years at uneven intervals.

  • A Sense of Financial Freedom

    A member came to Co-op Credit Union for financial coaching and a strategy to pay off $36,000 of credit card debt.

  • Keep the Music Playing

    A local musician had only a handful of gigs in 2020 due to the pandemic. He and his family were in a difficult financial position because the entertainment work was their only income.

  • Becoming a Dementia-Friendly Business

    “By adding this to our tool belt, it’s just one more way we can treat our members like family.”

  • Trust is an Amazing Privilege

    During a cold winter day in 2020, one of our long-time Edgerton members drove into our parking lot and our staff noticed that he didn’t get out of his vehicle to come inside.

What’s a Credit Union?

What makes credit unions different from other financial institutions, and why does it matter? 

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Don’t Tax My Credit Union

Credit unions are different than banks. As not-for-profit financial institutions, credit unions put people first. That’s why more than 140 million Americans choose credit unions as their trusted financial partner.

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Credit Unions vs. Banks

What’s the difference between a credit union and bank? Check out this interactive infographic! 

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Share Your Stories

From accounts of above and beyond member service, to granted second chances, to responses to disaster, to meeting community needs, to returning funds back to their members through patronage, and more—your stories educate policymakers and the public about their banking options and are vital to preserving The Credit Union Difference.

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