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People Before Profit Stories

Whether it’s helping a member escape predatory lending, rebuild credit, weather an illness, save for a home, or simply be given a second chance, credit unions are uniquely equipped to provide a lifeline when other financial institutions can’t or won’t. Check out our collection of stories below–all submitted by Wisconsin’s credit unions. Have your own story you’d like to share? Submit your story here.

Dreaming of Living on a Farm

Dreaming of Life on the Farm

Viridiana and her family had always dreamed of living on a farm, and they found the perfect rehab opportunity, including several acres of land complete with three barns. After initially being denied/rejected for financing, they decided to apply with us.

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Financial Success Through In-School Branch Education

Royal’s Rice Lake Branch Manager recently congratulated a Member on their great credit score. His response was, “I’ve had a great teacher since I was a part of the School $ense program in 4th grade!” 

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Story Collection

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  • Answering a Prayer

    A member called and felt comfortable enough to share that she had been injured and was really having a hard time making ends meet.

  • My Dream Starter Home

    “I was able to get financing for my dream starter home when other financial institutions wouldn’t even consider it.”

  • I Will Be a Member Until the End

    “I’ve been with Guardian for 30 years. They are the best. I went through some medical issues that left me off the payroll for over a year, and they reached out to me when they noticed inconsistencies in my account and offered to help me save my home.”

  • Overcoming Unexpected Hardships

    Members of ours were hit hard by the effects of COVID-19. Both lost their jobs and were relying on unemployment while having four loans with us and their credit card.

  • Keeping Small Businesses Afloat

    A member came in for help after her wallet was stolen and fraudulent charges were made on her account.

  • Creating a Virtual Reality Fair Program

    A member came in for help after her wallet was stolen and fraudulent charges were made on her account.

What’s a Credit Union?

What makes credit unions different from other financial institutions, and why does it matter? 

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Don’t Tax My Credit Union

Credit unions are different than banks. As not-for-profit financial institutions, credit unions put people first. That’s why more than 140 million Americans choose credit unions as their trusted financial partner.

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Credit Unions vs. Banks

What’s the difference between a credit union and bank? Check out this interactive infographic! 

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Share Your Stories

From accounts of above and beyond member service, to granted second chances, to responses to disaster, to meeting community needs, to returning funds back to their members through patronage, and more—your stories educate policymakers and the public about their banking options and are vital to preserving The Credit Union Difference.

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