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People Before Profit Stories

Whether it’s helping a member escape predatory lending, rebuild credit, weather an illness, save for a home, or simply be given a second chance, credit unions are uniquely equipped to provide a lifeline when other financial institutions can’t or won’t. Check out our collection of stories below–all submitted by Wisconsin’s credit unions. Have your own story you’d like to share? Submit your story here.

Dreaming of Living on a Farm

Dreaming of Life on the Farm

Viridiana and her family had always dreamed of living on a farm, and they found the perfect rehab opportunity, including several acres of land complete with three barns. After initially being denied/rejected for financing, they decided to apply with us.

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Financial Success Through In-School Branch Education

Royal’s Rice Lake Branch Manager recently congratulated a Member on their great credit score. His response was, “I’ve had a great teacher since I was a part of the School $ense program in 4th grade!” 

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Story Collection

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  • Providing Excellent Service After a Theft

    A member came in for help after her wallet was stolen and fraudulent charges were made on her account.

  • Taking Time to Help with Credit Card Debt

    A member asked to increase her overdraft protection after accidentally bringing her account negative.

  • Financial Education for the Incarcerated

    Royal offers a series of financial education lessons at several correctional facilities in Wisconsin, including the state Department of Corrections.

  • Keeping Kids in the Habit of Saving

    Throughout COVID-19, Royal has worked with our school partners to create a new delivery method for the program so that students can continue to save without risking their safety.

  • Saying “Yes” When Others Say “No”

    Every home loan has a story behind it, but the stories where we get to say “yes” to those who have been told “no” are the stories that prove that we truly make a difference.

  • Supporting Victims of Domestic Violence

    Realizing that many domestic violence victims must leave their current residence very quickly without essentials or the funds to purchase essentials, Gundersen Credit Union developed and implemented a Domestic Violence Assistance Program.

What’s a Credit Union?

What makes credit unions different from other financial institutions, and why does it matter? 

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Don’t Tax My Credit Union

Credit unions are different than banks. As not-for-profit financial institutions, credit unions put people first. That’s why more than 140 million Americans choose credit unions as their trusted financial partner.

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Credit Unions vs. Banks

What’s the difference between a credit union and bank? Check out this interactive infographic! 

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Share Your Stories

From accounts of above and beyond member service, to granted second chances, to responses to disaster, to meeting community needs, to returning funds back to their members through patronage, and more—your stories educate policymakers and the public about their banking options and are vital to preserving The Credit Union Difference.

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