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People Before Profit Stories

Whether it’s helping a member escape predatory lending, rebuild credit, weather an illness, save for a home, or simply be given a second chance, credit unions are uniquely equipped to provide a lifeline when other financial institutions can’t or won’t. Check out our collection of stories below–all submitted by Wisconsin’s credit unions. Have your own story you’d like to share? Submit your story here.

Dreaming of Living on a Farm

Dreaming of Life on the Farm

Viridiana and her family had always dreamed of living on a farm, and they found the perfect rehab opportunity, including several acres of land complete with three barns. After initially being denied/rejected for financing, they decided to apply with us.

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Financial Success Through In-School Branch Education

Royal’s Rice Lake Branch Manager recently congratulated a Member on their great credit score. His response was, “I’ve had a great teacher since I was a part of the School $ense program in 4th grade!” 

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Story Collection

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  • Our Cooperative Principles

    When we say we work to support and enrich our communities, it’s much, much more than donations and sponsorships.

  • A Member Since 1954

    Gilbert has been a member since 1954. He was fresh out of the military, and while he and his wife had begun renting an apartment, they had nothing else. He tried to get a loan from multiple area banks, but—without credit–they would not help him.

  • In Control of Her Future

    We had a young mother of two who was contemplating filing bankruptcy. Our loan officer gave her a call, and they talked about what she would be including in the bankruptcy.

  • Mortgage Relief During the Pandemic

    In 2020, we developed a unique program for all first mortgage holders, giving them the ability to reduce their interest rate and the opportunity to enter into a simple modification agreement that would allow for 9 months of interest only payments.

  • Educating Our Communities

    While many financial institutions say that they want more people to have a better understanding of personal finance, credit unions go the extra mile and actively find ways to educate our communities.

  • Helping Small Business Owners in a Difficult Year

    2020 was a struggle for so many people in our communities, including our small business owners.

What’s a Credit Union?

What makes credit unions different from other financial institutions, and why does it matter? 

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Don’t Tax My Credit Union

Credit unions are different than banks. As not-for-profit financial institutions, credit unions put people first. That’s why more than 140 million Americans choose credit unions as their trusted financial partner.

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Credit Unions vs. Banks

What’s the difference between a credit union and bank? Check out this interactive infographic! 

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Share Your Stories

From accounts of above and beyond member service, to granted second chances, to responses to disaster, to meeting community needs, to returning funds back to their members through patronage, and more—your stories educate policymakers and the public about their banking options and are vital to preserving The Credit Union Difference.

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