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People Before Profit Stories

Whether it’s helping a member escape predatory lending, rebuild credit, weather an illness, save for a home, or simply be given a second chance, credit unions are uniquely equipped to provide a lifeline when other financial institutions can’t or won’t. Check out our collection of stories below–all submitted by Wisconsin’s credit unions. Have your own story you’d like to share? Submit your story here.

Dreaming of Living on a Farm

Dreaming of Life on the Farm

Viridiana and her family had always dreamed of living on a farm, and they found the perfect rehab opportunity, including several acres of land complete with three barns. After initially being denied/rejected for financing, they decided to apply with us.

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Financial Success Through In-School Branch Education

Royal’s Rice Lake Branch Manager recently congratulated a Member on their great credit score. His response was, “I’ve had a great teacher since I was a part of the School $ense program in 4th grade!” 

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Story Collection

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  • Where Everybody Knows Your Name

    “I’m so grateful that a Member Service Representative at the Oak Creek branch caught a fraud alert on my account.

  • Commitment to Community

    Recently, our credit union volunteered for Junior Achievement, and our Branch Manager had the privilege of teaching eighteen second graders about finances within the community.

  • Making a Difference for Many

    After a decade of volunteering at an orphanage there, a member wished to purchase a home in Ecuador.

  • Supporting Literacy Programs

    We believe the inability to read and write directly affects how a person understands their finances.

  • Granting Wishes

    For the past 25 years, we have partnered with nine other local cooperatives, the Taylor County Association of Cooperatives, and K99 WIGM Radio to grant Christmas wishes.

  • The Next Generation

    It’s so rewarding helping the next generation learn how to responsibly build their credit and a foundation for a better future.

What’s a Credit Union?

What makes credit unions different from other financial institutions, and why does it matter? 

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Don’t Tax My Credit Union

Credit unions are different than banks. As not-for-profit financial institutions, credit unions put people first. That’s why more than 140 million Americans choose credit unions as their trusted financial partner.

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Credit Unions vs. Banks

What’s the difference between a credit union and bank? Check out this interactive infographic! 

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Share Your Stories

From accounts of above and beyond member service, to granted second chances, to responses to disaster, to meeting community needs, to returning funds back to their members through patronage, and more—your stories educate policymakers and the public about their banking options and are vital to preserving The Credit Union Difference.

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