The League – Fostering Financial Wellbeing for All

FTC: Advertising Guidance Documents and Policy Statements

Guide Concerning the Use of Endorsements and Testimonials
Guide Concerning the Use of the Word “Free”
Guides Against Bait Advertising
Guides Against Deceptive Pricing
FTC Policy Statement on Comparative Advertising
FTC Policy Statement on Deception
FTC Policy Statement on Unfairness
FTC Policy Statement Regarding Advertising Substantiation