Regulation M is the administrative code that implements the federal Consumer Leasing Act. Compliance with the advertising requirements of Regulation M satisfies the requirements of the Wisconsin Consumer Act. More information can be found regarding Regulation M and the federal Consumer Leasing Act at the Federal Trade Commission’s web site.
Regulation M states that when certain items (so-called triggering terms) are disclosed in a consumer lease ad, they trigger the need to disclose additional information (so-called triggered terms).